South Bengal Open

Campaign Design

2023

Project Overview

A successful sports campaign is more than just eye-catching visuals; it's a strategic blend of art and science. It's about understanding the sport, the athletes, and most importantly, the fans. I experiment with different visual styles, colors, and typography to create a unique identity for the campaign. Every element, from the logo to the tagline, is carefully chosen to resonate with the target audience. It’s about telling a story through design, creating a visual narrative that connects with people on an emotional level.

The Problem

The challenge was to create a professional looking campaign for the 5th South Bengal Open Martial Arts Championship that triggers a positive outlook among people regarding the tournament and the organizing team as it will shape the future of WMAC India, the budding Martial Arts Cohort of India.

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